The Beginning

Where you start is not where you will end…

Tamika Farmer, widely known as "Coach Jhe’ The Naturalist," is a professionally-trained stylist, specializing in the care of all hair types for more than 20 years. With a strong practice of using organic and plant-based products, she has maintained the health of natural hair clients, as well as brought stability to those chemically treated.

Coach Jhe’ The Naturalist earned her cosmetology credentials from the world-renowned Aveda Institute, which has adapted its principles from the Hindu holistic system. It was during her time in school, that Coach Jhe’ expanded her vision to use her talents and skills beyond simply caring for clients' hair. Coach Jhe’ became committed to exploring methods for nurturing her clients' overall well being, with healthy hair as an important result.

Over time, Coach Jhe’ The Naturalist sought to change the culture around a variety of common hair health challenges. For years she diligently researched new approaches to thinning, balding, alopecia, dry and brittle hair that were due to chemotherapy, hereditary issues, environmental, hormonal and dietary stressors. In 2018, she discovered a treatment that research has proven and clients have attested to be effective in repairing the scalp and hair, and bringing both to a healthier state. 

Coach Jhe’ The Naturalist did not stop here. Caring for people has been part of her make up since she was a young girl. Originally wanting to become a nurse, she now actively cares for people, but in a more holistic way. Believing that hair health is just as much an internal practice as an external journey, Coach Jhe’ The Naturalist now offers coaching services to aid her clients in a restorative process that begins within.